Strategic Perceptions

Focus on Profits: Client Sucess Story

Robert, a company vice president and author of several books is an expert in his field. Robert had traditionally left most of the marketing to others in his company as he focused on his passion for developing new programs. As the economy experienced a downturn, Robert was faced with the need to market more to keep the company thriving.

As an expert, Robert was in fear of others discovering his lack of marketing skills, yet that lack was quickly becoming apparent, resulting in frustrated partners.

In the safe environment of a coaching relationship, Robert fully shared his concerns without fear of judgment. He began to hone his marketing skills and quickly learned that analyzing his attempts provided valuable information for strategizing and planning for his next meeting. Several months later, Robert boosted revenues by closing one of his company’s largest accounts.